Privacy Policy
How we collect, use, and protect the personal information of visitors, customers, and website users.
This is a general-purpose privacy policy template, not legal advice. It's written to reflect common U.S. privacy law practice (including CCPA/CPRA disclosure requirements), but privacy law is jurisdiction-specific and changes over time. Have a licensed attorney review this before publishing, confirm which state and federal laws actually apply to your business size and operations, and fill in every bracketed placeholder with your real details before this goes live.
On This Page
Overview
Apex Freight ("Apex Freight," "we," "us," or "our") provides freight forwarding and logistics services, and operates this website. This policy explains what personal information we collect through the site — including quote requests, the contact form, the review submission form, and shipment tracking — how we use it, who we share it with, and the choices and rights available to you.
This policy applies to apexfreight.com and any related subdomains. It does not apply to third-party sites we link to, including our shipment tracking system, which may have its own privacy policy.
Information We Collect
We collect the following categories of information, generally consistent with the categories defined under the California Consumer Privacy Act (CCPA):
- Identifiers — name, email address, phone number, mailing address, and account or tracking identifiers.
- Commercial information — shipment details, service requests, quote history, and transaction records.
- Internet activity — pages viewed, time on site, referring pages, and interactions with the site, collected through cookies and analytics tools.
- Geolocation data — pickup and delivery addresses you provide for quotes, shipments, or the distance calculator tool.
- User-submitted content — reviews, testimonials, and any messages submitted through our forms.
We do not intentionally collect sensitive personal information (such as Social Security numbers, government ID numbers, or financial account credentials) through this website. Do not include this type of information in any form field or message to us.
How We Collect It
- Directly from you — when you request a quote, submit the contact form, track a shipment, or leave a review.
- Automatically — through cookies, log files, and analytics tools when you browse the site.
- From service providers — including our shipment tracking and warehouse management system, which shares shipment status and delivery data back to us.
How We Use It
- To provide shipping quotes and process booked shipments
- To provide tracking updates and respond to customer support requests
- To verify shipments against applicable customs, export, and denied-party screening requirements (see our shipping regulations page)
- To review and, with your permission, publish customer testimonials
- To maintain, secure, and improve this website
- To send service-related communications, such as shipment status updates
- To comply with legal obligations, including tax, customs, and export control recordkeeping requirements
We do not use the personal information collected through this site for automated decision-making that produces legal or similarly significant effects.
Cookies & Tracking
This site may use cookies and similar technologies for essential site functionality, to remember your preferences, and to understand how visitors use the site through analytics. [List specific tools in use here, e.g., Google Analytics, and link to their respective privacy policies.] You can control cookies through your browser settings; disabling them may affect how parts of the site function.
We do not currently sell personal information or share it for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. If that changes, this policy will be updated to include an opt-out mechanism, including honoring Global Privacy Control (GPC) signals as required by California law.
How We Share Information
We share personal information only as needed to operate the business:
- Service providers — our website host, shipment tracking and warehouse management platform, email provider, and analytics tools, each bound to use your information only to provide services to us.
- Carriers & customs authorities — shipment and contact details necessary to move, clear, and deliver your freight.
- Legal & safety purposes — when required by law, subpoena, or to protect the rights, property, or safety of Apex Freight, our customers, or others.
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.
We do not sell personal information to third parties for their own marketing purposes.
Data Retention
We retain personal information for as long as needed to provide services, comply with legal, tax, and customs recordkeeping obligations, resolve disputes, and enforce our agreements. [Specify retention periods per category here, e.g.: quote requests that don't convert to a shipment are retained for 24 months; shipment and customs records are retained for 5 years to meet recordkeeping requirements; contact form messages are retained for 12 months.] When information is no longer needed, we securely delete or anonymize it.
Your Privacy Rights
Depending on where you live, you may have rights under laws such as the California Consumer Privacy Act (as amended by the CPRA) or similar state privacy laws. Where applicable, these can include the right to:
- Know what personal information we've collected about you and how it's used
- Delete personal information we hold about you, subject to legal exceptions (for example, records we're required to retain for customs or tax purposes)
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information (we do not currently sell or share personal information as defined by these laws)
- Limit the use of sensitive personal information (we do not intentionally collect sensitive personal information through this site)
- Non-discrimination for exercising any of these rights
To submit a request, email us at [apexfreightlogistics81@gmail.com] with your name and the request type. We may need to verify your identity before fulfilling certain requests. You can also designate an authorized agent to submit a request on your behalf.
[Note: full CCPA obligations, including honoring Global Privacy Control signals, generally apply once a business crosses specific revenue or data-volume thresholds. Confirm with an attorney whether those thresholds currently apply to Apex Freight, and update this section accordingly as the business grows.]
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
This site is intended for business use and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
Changes to This Policy
We may update this policy from time to time. Material changes will be reflected by updating the "last updated" date at the top of this page. Continued use of the site after changes take effect constitutes acceptance of the revised policy.
Contact Us
Questions about this policy, or requests to exercise your privacy rights, can be sent to:
Apex Freight
[Street Address], [City, State ZIP]
[apexfreightlogistics81@gmail.com]
[(615) 541-2038]